The system includes a sleek, rechargeable device that gently warms the tobacco, delivering a satisfying, smoke-free experience. The absence of combustion minimizes ash and smoke odors, making it more suitable for shared environments. Because it heats rather than burns, fewer harmful substances are released — a fact supported by independent research.
Today, IQOS is available in over 60 countries and embraced by millions. Its sleek, modern design and flavorful HEETS variants cater to evolving consumer preferences. Advanced technology ensures consistency and a premium experience with each puff.
The product’s rise in popularity has been driven by growing awareness of the need for harm reduction in smoking. Innovations continue to improve user convenience and satisfaction, making IQOS a preferred choice for those transitioning from traditional cigarettes.
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